A question for you, if you happen to be driving an M6v10 and the new M3 had just been announced, would it be classed as down-grading just because you preferred to change to something which had better handling but was ultimately slower in a straight line.
You see the stupidity of your statement.
The only reason for the quad pipes is that this is the new trade mark for S models, chances are when the S3 gets it's face-lift it too will received the same treatment in much the same way as the B6-B7 S4 did.
P.S.
SigmaS6 & Rage,
Not everyone will want a big V8 or even a V6 engined car and just because Audi see fit to choice this engine over the 3.2v6 they clearly had their reasons even if you don't understand them or agree with them.
I also think that you two are in a minority by not getting excited about these two little coupes.