Well with so many on the market maybe that gamble won't pay off. They don't seem to be blowing off the shelves. There are a couple of them running around the Vail Valley and while I'm sure its a hoot to drive I like the subtleness of the 03 version. To the average Joe an 03 Rs6 looked like almost any other A6. Only the few familiar with the car new what it was. The new version is not subtle. IMHO. Still like to drive one though.