Audi A1: The Countdown Starts Today

**Damienr8** · January 15th, 2010, 18:32

Originally Posted by Mockenrue

I don't have a problem with JT as such, and I recognise that Audi are aiming the A1 at a "younger" audience. However, it's a shame that a company with their pedigree feels the need to rely on a 'pop media culture' celebrity to promote a car which shouldn't have any trouble establishing itself in the market on its own merits.

Understood. However, i don't think the whole "pop media culture" classification holds. I don't believe Audi was looking for that specific "pop culture icon", when organizing their marketing campaign. I think Audi was looking for a young entrepreneur, an all around media icon and one that is also recognized worldwide. Justin fit the bill, and it wouldn't have matter if he was a pop star or a tennis player.

Also, Audi has done a remarkable job of media placement in the last couple of years (in the United States) to promote their new offerings. While the car might "make it" in Europe on "it's own merits", recognizable and abundant advertising is key to having success other markets.

**353S** · January 16th, 2010, 19:04

I might have missed it, but has Audi decided if the A1 is going to be sold stateside?

**The Pretender** · January 16th, 2010, 19:42

Don't know, but it's not that good looking anyway.
In fact it looks dated already.

**roadrunner** · January 17th, 2010, 18:39

Originally Posted by The Pretender

Don't know, but it's not that good looking anyway.
In fact it looks dated already.

I like your predictability lately

**itisme** · January 17th, 2010, 22:04

Originally Posted by The Pretender

Don't know, but it's not that good looking anyway.
In fact it looks dated already.

may be that is because you live in 2015 if it comes to Audis

new released Audi's look old for you because at that moment your trying to figure out what the next gen will look like

...

**The Pretender** · January 23rd, 2010, 11:42

**Mockenrue** · February 5th, 2010, 10:05

**ZeroCool** · February 5th, 2010, 15:13

compare the 3rd brake light...in the last two pictures

is there a possibility that it indicates how strong you're breaking?

**itisme** · February 20th, 2010, 09:40

Are there yet any PShops for the other variants of the A1 (5-door, convertible, S1)? I'm specially interested on some images of the convertible... must be a beauty, thx so far...

**The Pretender** · February 20th, 2010, 10:21

Yes there are.

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