Audi A1: The Countdown Starts Today

[Benman]

Why Sadly?

Justin Timberlake
Known Worldwide - Check
Relatively Young - Check
Amazing Entertainer - Check

I can care less about his music but as the report said, Audi is looking for a young audience with this car and sure they could have chosen a bunch of other stars but Justin stands alone in his class.

Add to that an all around nice guy that is currently spending millions of dollars so that he can fufill a lifelong dream of his father's to own his own golf course. I love seeing well-to-do rich kids hooking up their parents that got them where they are.

Ben

[Mockenrue]

I don't have a problem with JT as such, and I recognise that Audi are aiming the A1 at a "younger" audience. However, it's a shame that a company with their pedigree feels the need to rely on a 'pop media culture' celebrity to promote a car which shouldn't have any trouble establishing itself in the market on its own merits.

[itisme]

new stuff to get more excited about the A1

[Klint]

new stuff to get more excited about the A1

2:36minutes of talking about the headlight....

[Damienr8]

I don't have a problem with JT as such, and I recognise that Audi are aiming the A1 at a "younger" audience. However, it's a shame that a company with their pedigree feels the need to rely on a 'pop media culture' celebrity to promote a car which shouldn't have any trouble establishing itself in the market on its own merits.

Understood. However, i don't think the whole "pop media culture" classification holds. I don't believe Audi was looking for that specific "pop culture icon", when organizing their marketing campaign. I think Audi was looking for a young entrepreneur, an all around media icon and one that is also recognized worldwide. Justin fit the bill, and it wouldn't have matter if he was a pop star or a tennis player.

Also, Audi has done a remarkable job of media placement in the last couple of years (in the United States) to promote their new offerings. While the car might "make it" in Europe on "it's own merits", recognizable and abundant advertising is key to having success other markets.

[353S]

I might have missed it, but has Audi decided if the A1 is going to be sold stateside?

[The Pretender]

Don't know, but it's not that good looking anyway.
In fact it looks dated already.

[roadrunner]

Don't know, but it's not that good looking anyway.
In fact it looks dated already.

I like your predictability lately

[itisme]

Don't know, but it's not that good looking anyway.
In fact it looks dated already.

may be that is because you live in 2015 if it comes to Audis
new released Audi's look old for you because at that moment your trying to figure out what the next gen will look like ...

[The Pretender]