I didn't want it to look too bluish. The pic may not be the best but it has a very "white" look to it, similar to the Xenons after the first minute or so of firing up. I witnessed them coming at me from a distance and they have a bit of a blue "pop" to them like the Xenons do when you hit a few bumps in the road. Of all the fogs I've ever tried to match with Xenons, these come the closest. I also included the packaging in case you're interested.