Stella McCartney, the dother of ex. Beatleys member Paul McCartney, has as most of us know had a rocket carrier as designer; first at Chloë and then over at Gucci (where she has her own collection).
Now she has, in co-operation with the world-wide known vodka producer Absolut Vodka created a little collection called Absolut Stella - personally I think alcoholics like to cover up their addictation and not show up in a collection of spirit clothes...
But hey, after all It's a fun pr-trick.

For more information, check out the official website: http://absolut.com/stella/