http://blog.caranddriver.com/audi-di...ang-durheimer/
Interesting, for a brand doing so great
I think Audi is concerned with its longer term future. Audi is so strong right now but I think there are fears of losing its momentum internally. I think the R8 E-tron was a pathetic failure that Audi is really ashamed of but not sure how much this guy had to do with its demise.