MB C-class restyling doesn't feel so significantly different.
Calling my words naive is maybe naive from you, eh? I didn't say audi does wrong marketing, financing or something, which would be really naive. I said audi slams clients, and doesn't make long term clients - denying this is naive.
If you look at customer pattern, you will see, that audi focuses on that buyers, who are not loyal to any brand, ones who just want to buy something "actual". So audi is making many facelifts during model life, to keep those guys up to date. It could bee seen even in common styling - it's not the matter of good or bad, but most audi's look the same now. It just shows common economical approach - take most money of succesfull idea. It doesn't matter, how long customer will keep the car in garage. It doesn't matter, what customer then will think of quality, service, guarantee, relyability and durability. Important is, will next trendy guy buy updated car, or not. It's fast food strategy.
At the same time BMW and Mercedes keep trying to make clients loyal to brand. And life-cycle of model is one of the ways. Customer shouldn't feel himself using garbage after facelifting. That's why 3er, and even rather radical c-class facelift didn't look so major, like new A5 facelift.
And it's not a question of good or bad, of defending audi brand by anymeans, like you do now. It's not a matter of defend, because nobody's attacking. It just seems for more and more people, that this kind of customer threating is not appropriate. But it's probably appropriate for others - ok, good luck