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Thread: BMW's Clever Billboard for the M3 Coupe

  1. #1
    Admin Erik's Avatar
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    Post BMW's Clever Billboard for the M3 Coupe

    BMW asked German ad agency Serviceplan to develop a billboard that "exceeds limits" at the Hamburg airport. Using a 50 x2 metre light wall in the middle of the arrivals hall, they designed a headline out of half letters. To complete the words, they used the reflection on the shiny floor. Through this process, they managed to double the media space for free.



    http://www.stumbleupon.com/su/1OSO2u...-M3-Coupe-1772


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  2. #2
    Registered User JavierNuvolari's Avatar
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    VERY good. I love creative advertisement.

  3. #3
    Moderator Ruergard's Avatar
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    That's clever.

  4. #4
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    Good find Eric, rarely pay much attention these days! Looks like BMW has pulled an Audi card on this one!

  5. #5
    Registered User Joker's Avatar
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    Quote Originally Posted by Klint View Post
    Good find Eric, rarely pay much attention these days! Looks like BMW has pulled an Audi card on this one!
    They all use independent advertising companies so there is a good chance this company that did this one for BMW probably worked on a different project for Audi in the past.

    Very clever indeed.

  6. #6
    Admin Erik's Avatar
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    Quote Originally Posted by Ruergard View Post
    That's clever.
    http://www.dumpert.nl/mediabase/1258...uw_in_bmw.html



    I helped my neighbour in a similar situation the other day...
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  7. #7
    Registered User darkop's Avatar
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    Very cool ad for beemers..

  8. #8
    Moderator Ruergard's Avatar
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    Hahahahahaha!



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