Bentley's Continetal GT a bargain?

[Klint]

Well, this is what this BBC online news article suggests...

http://news.bbc.co.uk/1/hi/business/3198887.stm

[Erik]

From a press release:

"Since the private viewings of the Continental GT in late 2002, through the World Premiere in Geneva 2003, orders have flowed into Crewe, providing cover for the first full year of production.


More than 75% of depositors are new to Bentley, and the profile of these early customers is as anticipated, and differs from the traditional Bentley buyer. Although still very wealthy entrepreneurs, they are at an earlier life stage, with differing priorities and car use patterns.


Early indications suggest that they are in their mid 40's and their net worth is in singular millions, coming from an entrepreneurial background, or the top echelons of their chosen profession.


As marque awareness develops further, we anticipate more women buyers and it is our expectation that the Continental GT will be used as an everyday car. "

"Priced at £110,000, the projected annual sales volumes of around 3500 for the Continental GT represent around 20 per cent of the present-day high luxury two-door market. However, the number of individuals with the means to purchase a £110,000 car would generate a market size far greater than current sales volumes might suggest. (According to the 2001 Merrill Lynch Wealth Report there are over 1.5 million High Net Worth Individuals (HNWIs) worldwide with investable assets of over $5 million, the target group for the Continental GT.) "