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Audi
Ingolstadt, December 14, 2009 – Audi will be the first manufacturer to offer a premium car in the subcompact segment when it launches the Audi A1. A young target group will experience new standards of quality, technology, and design.
The waiting comes to an end in early February 2010 when the A1 celebrates its online premiere (end of secrecy). Until then, we’ll make the wait more tolerable by giving you a look through the keyhole. In the weeks ahead, Audi experts will be explaining characteristic details of design and production online before we show the first photos of the car.
Following the online premiere we’ll throw the doors wide open and reveal the background behind the technology, driving dynamics, and efficiency leading up to the Geneva Motor Show (March 2010). Members of the Audi Board of Management will answer your questions online.
The Audi A1 will celebrate its world premiere in Geneva.
Rupert Stadler, Chairman of the Board of Management of AUDI AG, about the big subcompact A1
Ingolstadt, December 14, 2009 – The Audi brand represents a unique passion for cars. A small, bold idea can turn into something big. This is the case with the Audi A1.
Its mission is clear: to condense all of Audi's virtues into a car that is less than four meters long.
Our goal with the A1 is a bold one: to repeat the success that we have enjoyed with the A3 in the compact segment. With the A1 we're opening another door into the world of
premium cars.
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