Page 1 of 4 123 ... LastLast
Results 1 to 18 of 56

Thread: Audi A1: The Countdown Starts Today

  1. #1
    Registered User
    Join Date
    Aug 2008
    Posts
    142

    Audi A1: The Countdown Starts Today

    http://www.youtube.com/watch?v=v4hOkHVbWQw

    Quote Originally Posted by Audi
    Ingolstadt, December 14, 2009 – Audi will be the first manufacturer to offer a premium car in the subcompact segment when it launches the Audi A1. A young target group will experience new standards of quality, technology, and design.

    The waiting comes to an end in early February 2010 when the A1 celebrates its online premiere (end of secrecy). Until then, we’ll make the wait more tolerable by giving you a look through the keyhole. In the weeks ahead, Audi experts will be explaining characteristic details of design and production online before we show the first photos of the car.

    Following the online premiere we’ll throw the doors wide open and reveal the background behind the technology, driving dynamics, and efficiency leading up to the Geneva Motor Show (March 2010). Members of the Audi Board of Management will answer your questions online.

    The Audi A1 will celebrate its world premiere in Geneva.

    Rupert Stadler, Chairman of the Board of Management of AUDI AG, about the big subcompact A1

    Ingolstadt, December 14, 2009 – The Audi brand represents a unique passion for cars. A small, bold idea can turn into something big. This is the case with the Audi A1.

    Its mission is clear: to condense all of Audi's virtues into a car that is less than four meters long.

    Our goal with the A1 is a bold one: to repeat the success that we have enjoyed with the A3 in the compact segment. With the A1 we're opening another door into the world of
    premium cars.

  2. #2
    Registered User The RS6's Avatar
    Join Date
    Dec 2005
    Location
    Croatia
    Posts
    1,686
    That should be one interesting car for the ladies and to jump around town!

  3. #3
    Moderator RXBG's Avatar
    Join Date
    Feb 2005
    Location
    USA
    Posts
    2,838
    clears the way for the RS5.
    Past- A4, TT, S4

    Present- R8 V10

  4. #4
    Moderator Ruergard's Avatar
    Join Date
    Dec 2004
    Location
    Sweden
    Posts
    4,029
    Quote Originally Posted by RXBG View Post
    clears the way for the RS5.
    Well, just get it on with it then!

    Looking forward to this, just hope it'll be a cool little car.

  5. #5
    Registered User Damienr8's Avatar
    Join Date
    Sep 2006
    Posts
    781
    Looks like someone let the cat out of the bag already. Looks....Meh... Lights look very similar to the new A8. Audi has been very predictable lately...


  6. #6
    Registered User
    Join Date
    Oct 2006
    Location
    Italia
    Posts
    810
    so timberlake is the new audi-ambassador


  7. #7
    Registered User Mockenrue's Avatar
    Join Date
    Jul 2007
    Location
    Wiltshire, UK
    Posts
    376
    Sadly, yes:

    2003 Audi S4 saloon (gone but not forgotten...)
    1998 Audi A4 1.9TDi quattro Sport saloon

  8. #8
    Registered User roadrunner's Avatar
    Join Date
    May 2003
    Location
    Austria, Vienna area
    Posts
    1,085
    I sure like what i see of the Audi A1 till now
    I am - besides other things - Audidriven
    blog.audidriven.net

  9. #9
    Registered User Damienr8's Avatar
    Join Date
    Sep 2006
    Posts
    781
    Quote Originally Posted by Mockenrue View Post
    Sadly, yes:

    Why Sadly?

    Justin Timberlake
    Known Worldwide - Check
    Relatively Young - Check
    Amazing Entertainer - Check

    I can care less about his music but as the report said, Audi is looking for a young audience with this car and sure they could have chosen a bunch of other stars but Justin stands alone in his class.

  10. #10
    Moderator Benman's Avatar
    Join Date
    Dec 2002
    Location
    Temecula, CA USA
    Posts
    8,328
    Quote Originally Posted by Damienr8 View Post
    Why Sadly?

    Justin Timberlake
    Known Worldwide - Check
    Relatively Young - Check
    Amazing Entertainer - Check

    I can care less about his music but as the report said, Audi is looking for a young audience with this car and sure they could have chosen a bunch of other stars but Justin stands alone in his class.
    Add to that an all around nice guy that is currently spending millions of dollars so that he can fufill a lifelong dream of his father's to own his own golf course. I love seeing well-to-do rich kids hooking up their parents that got them where they are.

    Ben
    Einstein once said, "I want to know God's thoughts, the rest are details."
    Ron Paul Fan

  11. #11
    Registered User Mockenrue's Avatar
    Join Date
    Jul 2007
    Location
    Wiltshire, UK
    Posts
    376
    I don't have a problem with JT as such, and I recognise that Audi are aiming the A1 at a "younger" audience. However, it's a shame that a company with their pedigree feels the need to rely on a 'pop media culture' celebrity to promote a car which shouldn't have any trouble establishing itself in the market on its own merits.
    2003 Audi S4 saloon (gone but not forgotten...)
    1998 Audi A4 1.9TDi quattro Sport saloon

  12. #12
    Registered User itisme's Avatar
    Join Date
    Nov 2002
    Location
    D
    Posts
    905
    new stuff to get more excited about the A1

    Vorsprung durch Technik

  13. #13
    Registered User Damienr8's Avatar
    Join Date
    Sep 2006
    Posts
    781
    Quote Originally Posted by Mockenrue View Post
    I don't have a problem with JT as such, and I recognise that Audi are aiming the A1 at a "younger" audience. However, it's a shame that a company with their pedigree feels the need to rely on a 'pop media culture' celebrity to promote a car which shouldn't have any trouble establishing itself in the market on its own merits.
    Understood. However, i don't think the whole "pop media culture" classification holds. I don't believe Audi was looking for that specific "pop culture icon", when organizing their marketing campaign. I think Audi was looking for a young entrepreneur, an all around media icon and one that is also recognized worldwide. Justin fit the bill, and it wouldn't have matter if he was a pop star or a tennis player.

    Also, Audi has done a remarkable job of media placement in the last couple of years (in the United States) to promote their new offerings. While the car might "make it" in Europe on "it's own merits", recognizable and abundant advertising is key to having success other markets.

  14. #14
    Registered User 353S's Avatar
    Join Date
    Jun 2008
    Location
    Portland, Oregon
    Posts
    83
    I might have missed it, but has Audi decided if the A1 is going to be sold stateside?
    www.quattive.com

  15. #15
    Registered User The Pretender's Avatar
    Join Date
    Nov 2007
    Location
    The Centre.
    Posts
    3,617
    Don't know, but it's not that good looking anyway.
    In fact it looks dated already.
    There are pretenders among us.....
    Geniuses with the ability to become anyone they want to be.....

  16. #16
    Registered User roadrunner's Avatar
    Join Date
    May 2003
    Location
    Austria, Vienna area
    Posts
    1,085
    Quote Originally Posted by The Pretender View Post
    Don't know, but it's not that good looking anyway.
    In fact it looks dated already.
    I like your predictability lately
    I am - besides other things - Audidriven
    blog.audidriven.net

  17. #17
    Registered User itisme's Avatar
    Join Date
    Nov 2002
    Location
    D
    Posts
    905
    Quote Originally Posted by The Pretender View Post
    Don't know, but it's not that good looking anyway.
    In fact it looks dated already.

    may be that is because you live in 2015 if it comes to Audis
    new released Audi's look old for you because at that moment your trying to figure out what the next gen will look like ...
    Vorsprung durch Technik

  18. #18
    Registered User The Pretender's Avatar
    Join Date
    Nov 2007
    Location
    The Centre.
    Posts
    3,617
    There are pretenders among us.....
    Geniuses with the ability to become anyone they want to be.....

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •