A chrome-polished R8 will get visitors’ hearts pumping even faster...
Bright White and a Big Heart: The Audi Stand at the IAA
· A celebration of 100 years of Audi with five world premieres in Frankfurt
· Brand provides insights into electric mobility of tomorrow
· 34 Audi vehicles across 6,000 square meters in Hall 3.0
· 230 metric tons of steel, 560 square meters of glass, 67 kilometers of cable
Ingolstadt/Frankfurt – For Annkatrin Hentsch, it is akin to “time-lapse construction of a house.” A project manager at AUDI AG, she oversees the setting-up of Audi’s stand at the 63rd International Motor Show (IAA) in Frankfurt. Following a year of preparations and some 55,000 hours of planning, her IAA team requires just 25 days of setting up to execute a stroke of genius both organizational and logistical in nature: As per a stringent schedule, 90 trucks transport several hundred metric tons of material to Frankfurt, where 300 fitters assemble everything.