I kinda agree with the editor (to an extent of course) and I have said this before on this forum. All this vehicle does is fill the gap...thats it.
I doubt the credibility of this review to some degree, because a) Tom Ford is a bit of a muppet, and b) the pictures are just Audi press shots. This always makes me suspect that they didn't even drive the car. If you want readers to take your reviews seriously you don't publish a photo of the V6 3.0TDi engine when the article is about the 2.0TDi.
2003 Audi S4 saloon (gone but not forgotten...)
1998 Audi A4 1.9TDi quattro Sport saloon
The only comparison I know of is the Q5 2.0TDi vs the LandRover Freelander2 diesel and the Q5 whipped it's butt, BIGTIME. Something that they (Autocar) said has never happened before by any rival, including the X3 which is the Q5 nearest rival.
Search and you will find the truth.