Audi: Strategy change for RS models announced!

[andreadebi]

http://www.germancarblog.com/2007/11...rs-models.html

Werner Frowein, head of Audi's Quattro GmbH, has announced a strategy change for the RS models.
Currently RS models like the Audi RS4 and Audi RS6 are published at the end of the lifecycle of the car line. In future you can get your maximum performance car 2 years after the initial going public of a new model. Great news!

He also announced some great figures for 2007. 5000 Audi RS4 will be sold together with 4000 Audi R8 and he sees no end with a planning of 5500 Audi R8, 5000 Audi RS6 and another 1000 Audi RS4 for 2008.

[chewym]

It would make sense that Audi would expand its RS model lineup (as in sell more than 1 RS at a time) and bring out RS models quicker.

[RussianM3_dude]

It would hurt exclusivity, however the regula S series can't compete with the ///Ms, so it's inevitable.

[Leadfoot]

No it will hurt the competition, namely the M range.

[RussianM3_dude]

Yes, of course. However it will force ///M to make better cars, so everybody is a winner.

[Leadfoot]

I had an interesting chat today with an old friend and all I will say is there will be exciting times ahead for Audi fans and some sleepless night for the competition.

Watch this space.

[HKS786]

Cmon Leadie, you know you'll never get away with just leaving it at that Tomorrow you'll wake up in a dark room strapped to a chair and we'll demand you tell us more. Save all of us the bother and give us a little more info

[Leadfoot]

Sorry mate,

Until I am given the go ahead I have to sit on it.

The smallest thing I will give is the S4 won't be turboed.

[Mockenrue]

:bigeyes: Really??!? Just when everyone was starting to get used to the idea...!

[tvrfan]

DOES THAT MEAN that they produce more RS models at the same time like before????

[Audiphile]

I had an interesting chat today with an old friend and all I will say is there will be exciting times ahead for Audi fans and some sleepless night for the competition.

Watch this space.

Leadie, will we in the Colonies share this excitment with Old Europe or are we going to go begging?

[Audiphile]

It would hurt exclusivity, however the regula S series can't compete with the ///Ms, so it's inevitable.

S-series Audis are not meant to compete directly with the M-Series. Yet, they (S-series) seem to do a very good job of it anyway. Audi has created two tiers of performance vehicles - S and RS. I thought that was pretty obvious, no brainer!

[Leadfoot]

Leadie, will we in the Colonies share this excitment with Old Europe or are we going to go begging?

Well I reckon if you get the RS6 which a month or two ago I was told would still not happen, but if there is a change to this then I reckon you will get them all.

[RussianM3_dude]

S-series Audis are not meant to compete directly with the M-Series. Yet, they (S-series) seem to do a very good job of it anyway. Audi has created two tiers of performance vehicles - S and RS. I thought that was pretty obvious, no brainer!

Ms used to compete with the S. Especially in North America. Same power, same price. However Audi created a new niche and BMW stepped up leaving a gap. So yes, today Ms compete with RSs.

[tvrfan]

DOES THAT MEAN that they produce more RS models at the same time like before????

[Phage]

DOES THAT MEAN that they produce more RS models at the same time like before????

It doesn't say. When were there more RS models produced at the same time btw?

[tvrfan]

does anybody know?

[Leadfoot]

does anybody know?

Yes, but we're not telling you.

Only joking.