It's not hype, I know the benefits of awd system through my rally experience and by rwd experience through trackdays plus other things and in the situation of road use the benefits of having Quattro is not hype it's a fact.
In fact if you were to ask any of the Autocar/EVO/Autoexpress lads which car they would prefer to drive as their daily transport and the majority will say Audi Quattro. It might not be the most entertaining drive but for efficiency it's have no equals.
I am not the one looking silly with my quotes and comments on this board, now am I.