I like what Audi is doing with the R8. They will actually market the car. Nice. I also like the new "bolder" Audi and increased marketing that will start with the new TT.

June

• Post full product information, including pricing and detailed specifications, on the Audi brand web site for consumers, and continue to use the R8 as a halo for the entire Audi brand
• Service technical training self-study programs available
September

• Launch the R8 television and print advertising campaign
• Hold high-profile premier events for VIPs and celebrities to test drive the R8 in key cities


So no official pricing until June. I do like that Audi is doing TV and print ads for the R8. The other special events are also nice.

It looks like Audi is getting it right with the R8.