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January 19th, 2007, 22:22
#11
Registered User
I like what Audi is doing with the R8. They will actually market the car. Nice. I also like the new "bolder" Audi and increased marketing that will start with the new TT.
June
• Post full product information, including pricing and detailed specifications, on the Audi brand web site for consumers, and continue to use the R8 as a halo for the entire Audi brand
• Service technical training self-study programs available
September
• Launch the R8 television and print advertising campaign
• Hold high-profile premier events for VIPs and celebrities to test drive the R8 in key cities
So no official pricing until June. I do like that Audi is doing TV and print ads for the R8. The other special events are also nice.
It looks like Audi is getting it right with the R8.
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