Klint
January 26th, 2004, 17:13
Very entertaining indeed!
It's from the monthly webmag in my signature, under "Car News" :D
BMW READIES SARCASTRONIC
In response to criticism that complex electronics are making modern cars too clinical and nannying, BMW is poised to launch a surprise new facility aimed at humanising its top-of-the-range cars. To be intoduced initially as an option on the forthcoming 6-series convertible, the new system, dubbed Sarcastronic, is designed to offer a more human interface thanks to a special dashboard display which responds to a variety of inputs with a series of witheringly ironic messages. 'The new system can analyse a complex set of variables including driving style, climate and audio settings, and the driver's clothes,' claimed one Munich source. 'It then responds in an appropriate way. Dramatic irony, metaphor, bathos, puns, parody, litotes. Oh yea, we've got the lot'. Insiders say that developing the appropriate tone wasn't always easy. 'We were struggling to calibrate the system,' admitted one engineer. 'But then we set up a microphone in the viewing area of our design studio and we quickly set the correct benchmark from a series of people entering the room to look at Chris Bangle's latest styling proposals and saying, "Oh that's a nice looking car…"'
http://www.sniffpetrol.com/BMWsarc3.jpghttp://www.sniffpetrol.com/BMWsarc1.jpghttp://www.sniffpetrol.com/BMWsarc2.jpghttp://www.sniffpetrol.com/BMWsarc4.jpg
Kudos to sniffpetrol.com
It's from the monthly webmag in my signature, under "Car News" :D
BMW READIES SARCASTRONIC
In response to criticism that complex electronics are making modern cars too clinical and nannying, BMW is poised to launch a surprise new facility aimed at humanising its top-of-the-range cars. To be intoduced initially as an option on the forthcoming 6-series convertible, the new system, dubbed Sarcastronic, is designed to offer a more human interface thanks to a special dashboard display which responds to a variety of inputs with a series of witheringly ironic messages. 'The new system can analyse a complex set of variables including driving style, climate and audio settings, and the driver's clothes,' claimed one Munich source. 'It then responds in an appropriate way. Dramatic irony, metaphor, bathos, puns, parody, litotes. Oh yea, we've got the lot'. Insiders say that developing the appropriate tone wasn't always easy. 'We were struggling to calibrate the system,' admitted one engineer. 'But then we set up a microphone in the viewing area of our design studio and we quickly set the correct benchmark from a series of people entering the room to look at Chris Bangle's latest styling proposals and saying, "Oh that's a nice looking car…"'
http://www.sniffpetrol.com/BMWsarc3.jpghttp://www.sniffpetrol.com/BMWsarc1.jpghttp://www.sniffpetrol.com/BMWsarc2.jpghttp://www.sniffpetrol.com/BMWsarc4.jpg
Kudos to sniffpetrol.com