BMW's Clever Billboard for the M3 Coupe

[Erik]

BMW asked German ad agency Serviceplan to develop a billboard that "exceeds limits" at the Hamburg airport. Using a 50 x2 metre light wall in the middle of the arrivals hall, they designed a headline out of half letters. To complete the words, they used the reflection on the shiny floor. Through this process, they managed to double the media space for free.



http://www.stumbleupon.com/su/1OSO2u/designerscouch.org/view-log/BMWs-Clever-Billboard-for-the-M3-Coupe-1772


http://designerscouch.org.s3.amazonaws.com/bbimage/1291644979_3310_detail.jpeg

[JavierNuvolari]

VERY good. I love creative advertisement.

[Ruergard]

That's clever. :thumb:

[Klint]

Good find Eric, rarely pay much attention these days! Looks like BMW has pulled an Audi card on this one!

[Joker]

Good find Eric, rarely pay much attention these days! Looks like BMW has pulled an Audi card on this one!

They all use independent advertising companies so there is a good chance this company that did this one for BMW probably worked on a different project for Audi in the past.

Very clever indeed.

[Erik]

That's clever. :thumb:

http://www.dumpert.nl/mediabase/1258681/662dfc7a/vrouw_in_bmw.html

:D

I helped my neighbour in a similar situation the other day...

[darkop]

Very cool ad for beemers..

http://www.youtube.com/watch?v=GR_vDq2iXJ4&feature=player_embedded

[Ruergard]

Hahahahahaha!



http://www.dumpert.nl/mediabase/1258681/662dfc7a/vrouw_in_bmw.html

:D