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Erik
September 24th, 2009, 07:26
Interview with Dr Kay Segler’s challenge, President of BMW M GmbH.

http://www.skiddmark.com/?p=4128

* Does M stand for ‘Motorsport’ or ‘Marketing’? :lovl:

* BMW M Division is facing an uphill challenge to remain at the centre of BMW – pushing niche versions of existing M-products (such as the M3 Edition or M6 Competition) is perhaps easier to sell for the time being than more radical versions.