HKS786
April 23rd, 2008, 19:24
The Audi's development of its high-performance TT RS is fully underway, but the German automaker may have to rethink the car's name, a new report find. According to a source familiar with the situation, Porsche is taking issue with Audi using the RS nameplate as a suffix rather than a prefix.
For several decades now, Porsche has used the RS nomenclature to denote the highest-performing vehicle in a range– such as the Boxster RS 60 Spyder. Porsche feels that it should be the only company to use RS as a suffix, as to not dilute its brand image.
However, Porsche doesn't have any objections to Audi using RS as a prefix, as in the RS4 or RS6.
It seems that the internal debate is far from over, but it looks like the name RS TT has a far better chance of riding on the TT's bumper than TT RS.
Leftlanenews.
For several decades now, Porsche has used the RS nomenclature to denote the highest-performing vehicle in a range– such as the Boxster RS 60 Spyder. Porsche feels that it should be the only company to use RS as a suffix, as to not dilute its brand image.
However, Porsche doesn't have any objections to Audi using RS as a prefix, as in the RS4 or RS6.
It seems that the internal debate is far from over, but it looks like the name RS TT has a far better chance of riding on the TT's bumper than TT RS.
Leftlanenews.