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Leadfoot
March 12th, 2008, 12:49
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Porsche boss realises dream with VW takeover

Last Updated: 12:03am GMT 09/03/2008




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Russell Hotten on why European motoring industry's godfather is engineering creation of world's largest auto maker
Ferdinand Piech, the godfather of Europe's motor industry, says he has learned a lot from reading books about family dynasties. The first generation creates the business, the second consolidates it, and the third destroys it. Piech - a member of the third generation Porsche clan - is about to prove if this is true.
News from the transport and auto world (http://www.telegraph.co.uk/money/main.jhtml?menuId=242&menuItemId=10288&view=HEADLINESUMMARY2&grid=F7&targetRule=14)
<TABLE cellSpacing=0 cellPadding=0 width=358 align=right border=0 hspace="0"><TBODY><TR><TD width=8 rowSpan=2></TD><TD width=350><CENTER>http://www.telegraph.co.uk/money/graphics/2008/03/09/cnpiech09.jpg</CENTER></TD></TR><TR><TD class=caption><CENTER>Gearing up: Porsche has built a 51 per cent stake in VW

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</TD></TR></TBODY></TABLE>Last week family-owned Porsche, the iconic maker of sports cars, took control of Volkswagen, Europe's largest automotive manufacturer. Piech has historic, emotional and financial ties to both companies. Bringing them together was a dream; the 70-year-old's crowning glory. "Ferdinand The Second: King of Cars" said a headline in the normally sober German business daily Handelsblatt.
On Monday, just as Porsche was taking its Volkswagen stake above 50 per cent, VW was itself putting the finishing touches to a takeover of Sweden's Scania. The result is a global industrial giant that includes two producers of heavy trucks, and carmakers Audi, Bentley, Lamborghini, Seat and Skoda. The combined group now has 11 marques - one less than the number of Piech children.

But despite 12 offspring, by four women, Piech-watchers say that car companies are his real family. And there are no other brands closer to his heart than Porsche and Volkswagen. Piech chairs Volkswagen's board, and until last week sat on Porsche's supervisory council, a position now occupied by his brother Hans Michel. Bringing the companies together has been a controversial and Herculean task. But Piech's struggle is not over. Not all investors and insiders at the companies are happy.

Their worry is that this takeover by Porsche has been driven not by financial and industrial logic, but by passion. The billionaire Piech, a brilliant engineer in his day, has petrol in his veins and a burning desire to put the Porsche family name up there with Ford.


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Piech's grandfather, Ferdinand Porsche, was behind Hitler's People's Car, eventually to become the VW Beetle. Post-Second World War investigations into links between the Nazi regime and Ferdinand Porsche, his son Ferry, and son-in-law Anton Piech, created an uneasy tension within the family.

The Porsches and the Piechs settled in Austria, hand-building sports cars and creating a distribution network for VW cars. After his schooling in Switzerland, Ferdinand Piech joined Porsche as an engineer, and in the 1960s designed the company's ground-breaking 917 racing car.

Aggressive, brooding, but above all strong-willed, Piech rose to become an influential figure in Europe's motor industry, and few people were surprised when in 1993 he became chief executive of Volkswagen. But his management style was not to everyone's taste. German newspapers called him "Lord of the Manor". A General Motors executive called him "quasi-psychotic".

In Germany, where an estimated one in seven jobs is dependent upon the motor industry, Piech wielded immense political and industrial clout. Strategic links between Porsche and Volkswagen were broadened and deepened. For example, VW produces the Porsche Cayenne. And Porsche distributes VW cars in Eastern Europe.
But Piech is not infallible. He failed to tackle over-manning at Volkswagen's factories, and his fascination with highly engineered cars created some expensive mistakes, notably VW's Phaeton luxury saloon.
Piech stepped aside in 2002, to be replaced by former BMW chief Bernd Pischetsrieder. Two years later VW was engulfed in allegations that executives (not Piech) and trade union leaders had been involved in bribery and corruption. There was plenty of meat for the tabloids, with claims that Volkswagen even footed the bill for Viagra handed out at meetings with prostitutes.
Last month, Piech was a witness in a German court case and faced questions about a VW slush fund. He denied any knowledge. The matter, at least as far as Piech's alleged involvement is concerned, is closed.
It is not the first time that Piech's position has been considered vulnerable, but this force of nature continues to prosper and get his way.
In September 2005, when news first broke that Porsche was stake-building in Volkswagen, an internal VW report into corporate governance conflicts recommended Piech resign. He fought, and won, seeing off attacks from Christian Wulff, leader of the State of Lower Saxony, which owns 18 per cent of Volkswagen, and Pischetsrieder, who eventually fell on his sword. Within 12 months Porsche had built a stake of 27.4 per cent in Volkswagen.
One problem: Germany's so-called "VW Law" limited any shareholder to only 20 per cent of the voting rights, regardless of the size of the stake. Last year, the European Union's Supreme Court ruled the law was anti-competitive. Germany has resisted demands to scrap it, but Porsche's decision to take its Volkswagen stake to 51 per cent signifies that the sports car maker anticipates Berlin will have to capitulate.
Tim Urquhart, analyst at Global Insight, believes the next big battle facing Porsche and Piech will be with the VW unions. Bernd Osterloh, head of VW's works council, described Porsche's takeover as "hostile". Urquhart said: "Osterloh is fighting to retain the workers' veto on strategic corporate decisions, something that Porsche's chief executive Wendelin Wiedeking has already said should be abolished."
Urquhart also thinks there could be opposition to Porsche from VW's chief executive Martin Winterkorn, for years an ally of Piech and who was recruited from Audi when Pischestrieder was deposed. A restructuring of VW looks inevitable, and there will be question marks over the survival of the Audi R8, a competitor to Porsche's high-performance cars. Some at Porsche - though not, perhaps, Piech - may want to sell Lamborghini.
Piech is hoping that the end result will be a company capable of taking on the might of Toyota, whose growth over the last decade has been the biggest competitive challenge facing car companies in Europe and America. A combined Porsche-VW will be the largest automotive company in the world. In Germany, where carmakers are an industrial virility symbol, that could be important for the economic mood. But for Piech it will be the realisation of a dream.

This is from the Financial Times so it should be reliable.

Rage
March 12th, 2008, 13:07
Dont like it.

No company should have such a monopoly over such a diverse product field.

Audiphile
March 12th, 2008, 15:48
You might have heard this already, but Piech and CEO of Porsche are trying to get seat on Audi's Supervisory Board including the Porsche's head of Finance. Now, should we be worried? They want the lucrative Audi business, and I hope that they do not derail Audi's model plans or cultural independence. This would be a sad day for Audi enthusiasts. Audi can develop models with the necessary approval of the VAG group based on the corporate set-up of Audi as Audi AG. With those two twits sitting on Audi's Board of Directors, they will siphon Audi resources to assist Porsche. Not much Audi can do though due to Porsche's controlling interest in VAG. Concerned? Yes, I am somewhat.

Z07
March 12th, 2008, 18:47
Oh no! The killer beetles are invading!:brag:

ZeroCool
March 12th, 2008, 19:07
This is the right time for AUDI to get out of "Volkswagen" .... do you think it would be possible for AUDI to survive?

Z07
March 12th, 2008, 23:35
Why can I see Porsche trying to stunt the likes of the R8 and Gallardo?

Audiphile
March 13th, 2008, 01:43
This is the right time for AUDI to get out of "Volkswagen" .... do you think it would be possible for AUDI to survive?

It's possible, but Audi's share price is phenominal right now with all that profit. Porsche wants to get hold of this profit. It would be nice for Audi to go it alone, but it would be costly and it would require Audi to have relationships with VAG and Porsche even after the fact. I do not think Porsche will derail the R8 or any other Audi models. Does not make sense to hurt the cash cow.

AndyBG
March 13th, 2008, 02:53
This was just matter of time..., VAG and Porsche would become one this way or another. I don't see that much reason for Audi to be scared.

I think that in theory Audi would maybe ''survive'' alone on the market, but remember, it is sharing lots of parts with VW cars, and that is specially case with A3 ant TT..., Audis top sellers.

Anyway, I don't think this is anything bad, and I hope to see much more great cars from Audi in the future.