View Full Version : tidbits for audi's marketing 2008
RXBG
January 16th, 2008, 01:13
http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003690060
from an interview with keogh. talks about the superbowl ad, the R8's role in it and the iron man movie...... and more.
:race:
Benman
January 19th, 2008, 17:26
Personally, I think the inclusion of Audis in mainstrream flicks is very effective since most Americans (not trying to overly stereotype here...) seem to go for the visual hype, style over substance. Put some Audis in flashy scenes, performing cool stunts, or just plane cool looking lighting, and it will get more US folk to the showrooms. Then, once there, the quality of interiors and craftmanship will do the rest.:cheers:
Ben:addict:
Randy M
January 21st, 2008, 18:42
No doubt about it. In general Americans love the bling and image.
I personally have always likes Audis because they are a bit subdued and not so in your face like other makes. That is changing but ever so slightly. I've always been drawn to actual quality and not a superficial image.
Benman
January 21st, 2008, 22:49
Randy M,
Noticed your avatar, you should swing by the "Japan Bike" forum( http://www.rs6.com/forum/showthread.php?t=8722 ) one of these days... :cheers:
Ben:addict: