Kowalski
November 23rd, 2007, 18:49
Audi R8: Great car, shame about the advert. Audi received complaints about the sheer stupidity of the R8 advert.
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TV's Worst Adverts - November 21st, 2007 - TV’s Worst Adverts » Some of UK TVs Worst Adverts (http://tvs-worst-adverts.co.uk/)
Audi R8
There’s something not quite right about the Audi R8 advert and E-mails to Audi UK may show why.
First off the mobile phone giant T-Mobile had a complaint:
Date: 18/10/07
To: Audi UK
From: T- Mobile UK
Dear Sirs
It is with consternation that I saw your latest advertisement for the Audi R8 last night.
Whilst the quality of the advertisement was excellent I feel obliged to point out that you are in breach of the Advertising Agency Standards Code (2005); specifically sub-section 4 which clearly states "The use of recorded material by folk singers and/or singer/songwriters is exclusively reserved for mobile phone companies."
We ourselves would not have used The Beep, Beep Song by Simone White (http://www.myspace.com/simonewhite)
as it is bloody annoying but still consider the genre to be for our exclusive use.
Yours etc.
The next email was from respected motor journalist and TV presenter Jeremy Clarkson:
Date: 21/10/07
To: Audi UK
From: Jeremy Clarkson
Sir
When oh when will you car companies have the balls to say what you really mean? Stop faffing around with ironic punch lines such as "The slowest car we’ve ever built."
Nobody cares that the car is more hand-intensively made than others. They care about one thing and one thing only.
Here’s my slogan for you and please feel free to use it: The Audi R8…Shit off a shovel!
Yours
Jeremy
And finally Porsche had a point to make:
Date: 24/10/07
To: Audi UK
From: Porsche UK
Dear Sir
We hear that you are trying to compete with us in the supercar category. You will have noticed of course that Porsche, Ferrari and Lamborghini don’t advertise on television as mass advertising for a £77,000+ product doesn’t seem to work.
In the wise words of Nelson Muntz: " Ha, Ha!"http://www.youtube.com/watch?v=9YKH6eX-CJI
I couldn't agree more.
Seriously, don't even advertise a Supercar with a cheesy song in the background and finish the advert with a slogan that says "the slowest car we've ever built". It doesn't work. Oh and I quite like Jeremy Clarkson's idea of a proper slogan for the R8.
___________________________
TV's Worst Adverts - November 21st, 2007 - TV’s Worst Adverts » Some of UK TVs Worst Adverts (http://tvs-worst-adverts.co.uk/)
Audi R8
There’s something not quite right about the Audi R8 advert and E-mails to Audi UK may show why.
First off the mobile phone giant T-Mobile had a complaint:
Date: 18/10/07
To: Audi UK
From: T- Mobile UK
Dear Sirs
It is with consternation that I saw your latest advertisement for the Audi R8 last night.
Whilst the quality of the advertisement was excellent I feel obliged to point out that you are in breach of the Advertising Agency Standards Code (2005); specifically sub-section 4 which clearly states "The use of recorded material by folk singers and/or singer/songwriters is exclusively reserved for mobile phone companies."
We ourselves would not have used The Beep, Beep Song by Simone White (http://www.myspace.com/simonewhite)
as it is bloody annoying but still consider the genre to be for our exclusive use.
Yours etc.
The next email was from respected motor journalist and TV presenter Jeremy Clarkson:
Date: 21/10/07
To: Audi UK
From: Jeremy Clarkson
Sir
When oh when will you car companies have the balls to say what you really mean? Stop faffing around with ironic punch lines such as "The slowest car we’ve ever built."
Nobody cares that the car is more hand-intensively made than others. They care about one thing and one thing only.
Here’s my slogan for you and please feel free to use it: The Audi R8…Shit off a shovel!
Yours
Jeremy
And finally Porsche had a point to make:
Date: 24/10/07
To: Audi UK
From: Porsche UK
Dear Sir
We hear that you are trying to compete with us in the supercar category. You will have noticed of course that Porsche, Ferrari and Lamborghini don’t advertise on television as mass advertising for a £77,000+ product doesn’t seem to work.
In the wise words of Nelson Muntz: " Ha, Ha!"http://www.youtube.com/watch?v=9YKH6eX-CJI
I couldn't agree more.
Seriously, don't even advertise a Supercar with a cheesy song in the background and finish the advert with a slogan that says "the slowest car we've ever built". It doesn't work. Oh and I quite like Jeremy Clarkson's idea of a proper slogan for the R8.