RS6 vs. M5 vs. E55 Sales (1999-2006) - Updated with competitor information

[Erik]

Car registration data for Audi RS6, BMW M5 and the MB E55.

Edit: New cars.

Edit 2: Competitor information below :D

http://www.rs6.com/forum/attachment.php?attachmentid=5656&d=1193066492

Yellow = Grand Total of M5, RS6 and E55/E63

http://www.rs6.com/forum/attachment.php?attachmentid=5662&d=1193126644

[jonas21]

this is a chart for the new registration of new cars right? not for previously registered ones?

[Ruergard]

hahah, good one! :thumb:

[Erik]

I might include these as well ;)

Not written by me. Let the flaming begin :D

http://www.rs6.com/forum/attachment.php?attachmentid=5659&d=1193077920

http://www.rs6.com/forum/attachment.php?attachmentid=5660&d=1193077920

[skiwi]

usa only or row also?

[Erik]

AFAIK this is Global registration.

[Leadfoot]

I thing I still can't get over even though I knew it for a while is the torque figures and the range it's produced over 1500~6250rpm, that's not only more than the E63 and (:harass:M5) and from a point more than 3700rpm & 4600rpm earlier respectively but it even extends beyond the both of them as well.

Not wanting to tempt fate but the beast should destroy both of them the faster they go.

[skiwi]

AFAIK this is Global registration.

it is interesting - audi does a pretty good job at keeping values despite oversupply of their top models....

my 20v ur-quattro was 1 of 197 (rhd) - sold for 30% more than 1 paid after 7 years of ownership
my rs2, 1 of 800 (rhd) made - sold for 35% loss after 7 years of ownership
my rs6, 1 of 8,000 made - sold for ??? loss....

spot the trend????

yikes

[chewym]

95% of cars lose value if not 99%

the RS6 sold well, but not long

[Leadfoot]

Proportionally the RS and S models hold their money better than the equivalent M cars.

[Erik]

Zagor had the kindness to help me with a total.

Can you see the drop for the M5, while the grand total is higher than ever.

http://www.rs6.com/forum/attachment.php?attachmentid=5662&d=1193126644

[RS6-4dr911]

Yes I see the drop for the M5 but isn't that simply the result of model introduction and production availability? In its defense, the M5 appears to own the market now. I may not have purchased one but I certainly wouldn't refuse one either.

Perhaps a better measure would be to plot cumulative totals and/or look at market share of each model over 5 year runs (the approx. span between new models).

In rough figures, looks like BMW sold 30k cars over the life of your data (54%), MB 18k (33%), and Audi only 7k (13%). Now how does this stack up against their respective shares of the market as a whole, all models included? And at the end of all this analysis, who really cares or will change their minds about which car is "best"?

[Erik]

Yes I see the drop for the M5 but isn't that simply the result of model introduction and production availability?

Of course.

[Leadfoot]

In rough figures, looks like BMW sold 30k cars over the life of your data (54%), MB 18k (33%), and Audi only 7k (13%). Now how does this stack up against their respective shares of the market as a whole, all models included? And at the end of all this analysis, who really cares or will change their minds about which car is "best"?

I think overall sales Mercedes lead the sales board with BMW second and Audi a closing third, but if you take out the Mini's sales from BMW's figures the difference between Audi and BMW is little or nothing.

The above figures and the chart show you something very important, if you buy the M car then best keep it for a short time (1yr) at the start of it's production and you will lose very little money but more then the other two if purchased outside of this period and if you intend to keep the car longer then the RS is the best bet which is rarer and will keep values for longer.

[BLITZEN]

Proportionally the RS and S models hold their money better than the equivalent M cars.


The above figures and the chart show you something very important, if you buy the M car then best keep it for a short time (1yr) at the start of it's production and you will lose very little money but more then the other two if purchased outside of this period and if you intend to keep the car longer then the RS is the best bet which is rarer and will keep values for longer.

I don't understand how you can make this statement with this data. The chart has nothing to do with depreciation or turn over. It only shows the amount of NEW cars sold those years.

The only thing I can get from the data is that ~7900 new RS6's were sold between 2002 and 2006. ~18,700 new E39 M5's were sold from 1999 to 2004. And ~19850 new E55's and E63's were sold from 1999 to 2006. It simply shows that the RS6 is twice as rare as either of it's equivalents from MErcedes or BMW. BMW and MB fans would say it was "less-popular". You also can see that the new M5 has sold better than the E39 M5 comparing the first 2 years of each's production.
:addict:

[Leadfoot]

From experience M cars resale value is best in it's first two years of production, demand is very high as is waiting lists, if you get an early one you can sale it on after a year with little lose. The same applies for the other two of course but the difference is when you keep them longer, the rarer RS models are much harder to come by and are mostly only found in dealers which results in a higher resale value. Much the same way as Porsche control the amount of cars it sales new which again keep the resale values high.

Things are worse for the M3 which out sells the RS by 8 or 10 to 1, more choice means better value for the customer.