I don't want to pile on too much but I have friends with Audi's (Q5's and A4's) some brand new some used and all have had a poor experience.
With one A4 1.8T it was an oil sludge problem using the dealer for oil changes and recommended service intervals (Audi did not cover the repair as it was just out of warranty).
With one A4, almost new 2011 that burns oil so badly that they cannot make it to the next oil change without adding oil. Audi says this is normal.
And with the Q5 the steering rack was replaced multiple times and eventually returned under the lemon law.

A few have never had an issue but it is sad the game that my friend and I play is who can keep their Audi out of the shop the longest (and my 2003 RS6 is beating a 2011 A4 2.0t)

I hope Audi is successful in turning around this image but from where I stand it is difficult to recommend the brand as a premium brand. I agree with the statement that the luxury car manufacturers should be more like hospitality companies. This article suggests that the company does recognize the issue and are taking steps to solve the problem http://www.adweek.com/news/advertisi...ri-ward-138491

Thanks Qisha for directly engaging us. I know forums are the source of a lot of noise but not necessary a lot of data.